Course Catalog

Mastercard: A Masterclass in Multi-Sensory Marketing (Raja Rajamannar )

Un(Thinking) Sustainability in Food and Health (Hernando Ruiz-Jimenez)

Culture and Growth Behaviors for a Sustainable Future (Basak Karaca)

Building Sustainable Brands (Dr. Darren Coleman)

Healing Our World: The Role of Business (Dr. Raj Sisodia)

Vaillant Group Italia: Humanism in Business (Gherardo Magri)

Personal Branding (Roberto Basso)

Branding and Experience Design (Russ Klein)

Managing by Design and Innovation: Competing for the Future (Dr. Manoj Singh)

5 Insights to Turn Sustainability Into a Business Asset (Dominique Hanssens, Mirei Takashima)

Sustainability Beyond the Hype (Richard Straub)

Hidden Champions - Pioneers in Sustainability (Hermann Simon)

Future-Oriented Sustainable Technology (Luiz Moutinho)

Sustainable Marketing: Oxymoron or Tautology? (Dr. Egbert Dommerholt)

Align With Nature: The Time Is Now (Kamran Rizvi)

Role of Marketing (Philip Kotler)

Value Creation and Innovation in a VUCA World (Marc Oliver Opresnik)

Lesson That Marketers Must Learn From Quantum Physics (Martha Rogers)

Creating Sustainable Marketing Interventions (Jonathan Hall)

Sustainable Marketing in the 21st Century (Marc Oliver Opresnik)

Storytelling for Sustainability (Elia Guardiola)

The PENTA Model to Reinvent a Company (Alberto Levy)

Pushing for Equity in Representation in Marketing (Valeria Paiggio)

Neuromarketing in This Age (Hae-Sun Lee)

Digital Marketing Strategies for Success (Dominique Turpin)

Human-Centered Leadership for Purpose-Driven Marketing (Roberto Croci)

Is Marketing Compatible With Sustainability? (Philip Kotler)

Future for Marketers: Proximity, AI, and the Metaverse (Rob Wolcott)

Sustainability in Marketing (Angela Lee)

The Power of Design in Marketing (Demah Alfakhri)

Minimalism in Marketing Theory (Raul Amigo)

A New Path to Digital (Gabriele Carboni)

Being Human in a Digital World (Tariq Qureishy)

The Long-Term Impact of Marketing (Dominique Hanssens)

Marketing in the Age of Super Intelligence (Irfan Wahab Khan)

The Necessity of Sustainable Marketing (Edyta Rudawska)

The Future of Social Media (Teresa Heath-Wareing)

Ethical Marketing (Abu Yousuf Md. Abdullah)

Digital Marketing Simplified (Christian Farioli )

The Power of the CMOs in Globalizing Firms (V Kumar)

Sustainability: Don't Be Left Behind (Dr. David Reibstein)

Do Sustainable Goals Mean Sustainable Business? (Muriel Pénicaud)

Marketing for Growth (Dominique Hanssens)

The Key To Meaningful Growth (Thomas Kolster)

Avoiding Complacency (Len Herstein)

Principles of Positioning to Succeed in the 21st Century (Laura Ries)

Tough Marketing (Dr. Ahmad Roosta)

Adapting Your Content Marketing for Today (Brian Rotsztein)

Negotiation in Leadership (Angelo Monoriti)

Building Your SME Brand (Darren Coleman)

Design for Positive Change (Ann-Sofie)

Maximizing Workplace Presence (Marshall Goldsmith)

Self-Improvement and Personal Growth (Marshall Goldsmith)

Building Self-Awareness (Marshall Goldsmith)

Coaching and Feedback (Marshall Goldsmith)

Achieving Success (Marshall Goldsmith)

The Science of Great Teams (Amy Bernstein, Carol Kauffman, Jeremie Brecheisen, Markus Nordberg)

Leadership and Building Relationships (Marshall Goldsmith)

Reinvention of Management, Strategy, and Leadership (Oscar Motomura)

Why Do Good Companies Fail? (Jagdish N. Sheth)

Creating Value and Leaders (Gautam Mahajan)

Critical Leadership Skills (Francis J. Kong)

Winning Through Innovation Management and Culture (Marc Oliver Opresnik)

AI-Driven Supply Chain Optimization for Inflation Control (Denis Rothman)

Leading Teams Through Change (Fabrizio Contardi)

What Great Leaders Do to Create Sustainable Customer-Centric Cultures (Chris Brown)

A New Type of Leader (Jennifer Aaker)

Leading In Times of Crises (Marshall Goldsmith)

Leadership and Sustainability Depend on Customer-Centric Culture (Linden Brown)

How Does Your Next Customer Look Like? (Dominique Turpin)

New Realities Shaping Consumer Markets (Dr. Imad Baalbaki )

Creating a Better Tomorrow Through Inclusive Lenses (Aung Tun Thet)

Diversity and Inclusion (Stefania Pertusi)

Marketing 5.0: Technology for Humanity (Iwan Setiawan)

Why Business Schools Need Radical Innovation (Dr. Bodo Schlegelmilch)

The Importance of Innovation and Disruption (Mauro Porcini)

Importance of Data (Ammar Hassan)

Explainable AI (Denis Rothman)

Technology as an Enabler of Business (Roberto Tundo)

Automating Retail (Thomas Foscht)

Sustainable Futures in New Media (Adam Rudawski)

Vectors of Change That Will Alter Businesses (Howard Tullman)

Emotional Intelligence (Marshall Goldsmith)

The Whys and Hows of a Growth Mindset at Work

Dealing with Environmental Change and Uncertainty

Impact of Resilience in Business

The Interrelation Between Judgment and Decision-Making

Five Key Elements of Successful Change Management

Developing Judgment and Complex Decision-Making Skills

Intercompany Transactions

Derivatives

How to Effectively Grow Your Business Network Using Online and Offline Methods

Introduction to Online and Offline Business Networks

Differences Between Online and Offline Business Networks

Importance of Building Online and Offline Business Networks

Strategies to Improve Empathetic Skills

Relationship Between Authentic Leadership and Empathy

Competencias digitales básicas

Liderazgo Auténtico y Empatía

An Introduction to Creative Thinking

Exploring and Improving Creative Thinking Skills

Steps in Developing an Ethics Training Program

Importance of Ethics and Code of Conduct

Effects of Unethical Practices in the Workplace

Applying Interpersonal Skills at Work

Understanding Gig Working

Gig Economy

Creating a Successful Hiring Process

Employee Relations

Interviewing Candidates for Employment

Five Stages of the Hiring Process

The Right Hire

Ten Tips for Successful Employee Recruitment

Diez consejos para una contratación de personal exitosa

Basics of Financial Accounting

Intangible Assets

Deferred Revenue

Currency Transactions

Consolidating Subsidiaries

An Overview of Customer Service

Promoting Return to Workplace

Time Management in the Workplace

Return to Workplace and Concerns Regarding It

Change Management Strategy and Process

Communication With the Team

Time Management – Myths and Mistakes

Mistakes in Interpersonal Communication

Strategies and Skills for Effective Leadership and People Management

Getting Rid of Distractions at Work

Importance of Building Technology-Based Agile Organizations

An Introduction to Business Transformation

The Brain Science to Create a High-Performing Team

Brain-Based Ways to Improve Team Performance

Strategies to Embrace Change at Work

Importance of Leadership and People Management

Skills for Effective Decision-Making

Importance of Critical Thinking

Improving Critical Thinking

Strengthening Decision-Making Skills

Factors Affecting Decision-Making and Overcoming Them

Judgment in Critical Thinking

Mejorar el pensamiento crítico

Shareholder Driven Companies (Jagdish N. Sheth)

Importance of Continuous Learning

Importance of Training and Development

Continuous Learning and Curiosity

Curiosidad y aprendizaje continuos

Importancia de la capacitación y el desarrollo

Leading Small vs. Large Groups

The Components of Effective Leadership

What is Leadership? (Jagdish N. Sheth)

Evolving Organizational Leadership: Part 2 (Jagdish N. Sheth)

Evolving Organizational Leadership: Part 1 (Jagdish N. Sheth)

7 Good Habits of Successful Organizational Leaders: Part 1 (Jagdish N. Sheth)

7 Good Habits of Successful Organizational Leaders: Part 2 (Jagdish N. Sheth)

Leadership: Shareholder Driven OR Stakeholder Centric? (Jagdish N. Sheth)

Authentic Leadership and Empathy

Leadership Techniques for Success

Four A's of Marketing: Differentiating Factors (Jagdish N. Sheth)

4 A's of Marketing Part 1 (Jagdish N. Sheth)

Affordability and Acceptability (Jagdish N. Sheth)

Methods of Segmenting the Market (Jagdish N. Sheth)

Market Segmentation Overview (Jagdish N. Sheth)

Market Psychographics (Jagdish N. Sheth)

What is Market Segmentation? (Jagdish N. Sheth)

Market Buy-o-Graphics (Jagdish N. Sheth)

Awareness and Accessibility: Overview (Jagdish N. Sheth)

Brand Loyalty Overview (Jagdish N. Sheth)

Behavioral Theories of Brand Loyalty (Jagdish N. Sheth)

Institutional Theories of Brand Loyalty (Jagdish N. Sheth)

Socialization Theories of Brand Loyalty (Jagdish N. Sheth)

Do Brand Have Nine Lives? (Jagdish N. Sheth)

Understanding Brand Value (Jagdish N. Sheth)

Expand the Brand Reach (Jagdish N. Sheth)

Brand Variation (Jagdish N. Sheth)

Extending the Brand Reach (Jagdish N. Sheth)

Brand Repositioning (Jagdish N. Sheth)

Getting More out of a Brand (Jagdish N. Sheth)

Improving Customer Satisfaction

Mejorar la satisfacción del cliente

Aligning Sales Strategy to Organizational Goals

Building Strategic Customer Alliances

How to Create and Present a Business Growth Plan

Effective Resume Development

Delivering Effective Presentations

Technical Enhancements for Delivering Effective Presentations

Principles of Lean Operations

How to Give an Elevator Pitch?

Interpersonal Communication in the Workplace

Branding Yourself as a Leader at Your Company

How Leaders Create and Use Networks

Definition, Techniques, and Tips for Virtual Selling

Influence of Interpersonal Skills on Business Culture

How to Keep the Brain Fit for Agile Leadership

Improving Your Judgment and Complex Decision-Making Skills

Examples and Process of Business Transformation

Soft Skills in Business and Its Importance

Ways to Apply Leadership Techniques at Work

Design Thinking for Creativity and Innovation

Types of Innovation in Design Thinking

Firm-Level Innovation Model

Ways to Increase Creativity

Accounting

HR Practices

Taxation

Introduction to Supply Chain Management

Inventory Control

Demand Planning

Order Management

Procurement

Legal Contracting

Supply Planning

Warehousing

Downstream and Upstream Procurement

Negotiating/Purchasing

Role of the Customer and Supplier

Introduction to Digital Marketing

Project Management Lifecycle

Role of the Project Manager

Project Scheduling and Budgeting

Behavioral Interviewing

Interviewing Skills

Recruiting

Selection

Entrevista conductual

Choosing A Leadership Theory

Executive Presence

Roles of Leadership

Situational Leadership Theory

Skills of a Situational Leader

Teoría del liderazgo situacional

Roles del liderazgo

Habilidades de un líder situacional

Transitioning to Sales Management

Effective Sales Presentation Skills for Small Groups

Developing Cascading Goals

Individual Development Plans

Setting SMART Goals

Setting Stretch Goals

The GROW Model

Planes de desarrollo individual

Establecer objetivos SMART

Situational Conflict

Small vs. Large Group Conflict

The Role of the Facilitator

Gestión de conflictos situacionales

Employee Motivation – Intrinsic vs. Extrinsic Motivation

Leading and Motivating Call Center Teams

Leading and Managing Effective Virtual Teams

Leading Dynamic Teams

Leading Generationally Diverse Teams

Motivación intrínseca frente a motivación extrínseca

Liderando y gestionando equipos virtuales eficaces

Facilitating vs. Directing People

Holding People Accountable

Leading, Not Managing People

Motivating People – Theory X vs. Theory Y

Key Skills of Effective Virtual Leadership

RESPONSABILIZAR a las personas

Mastering the Cold Calling Process

Building Innovation Teams

Leading Innovation Sessions

Trystorming